It's been a wild ride navigating the waters of COVID and my evolving career as an artist for the past 2 (going on 3) years. 2020 was a rough year for many artists who relied on convention income, including myself. The crushing pressure of this situation made it more evident to me as an artist that I needed to get my online marketing game up!
Emily Jeffords' Making Art Work offers an info-packed review of the basics of marketing primarily geared towards fine artists, with actionable advice, introductions to various income streams through guest experts, and suggested paths for building future marketing strategies. This class relies on Facebook, which may cut non-FB users out unless they're willing to join up to the platform.
If you are hoping to learn more about licensing, wholesale, etc. this course only scratches the surface of these topics so you may want to seek further education from individual courses dedicated to these topics. Aside from a few inefficient apps used for extracurricular communication, the class material presented through Kajabi was easy to follow and allows for tracking of your progress.
For more advanced entrepreneurs, this course offers a great review of the fundamentals with actionable strategies for assessing your business and best practices for planning for the future.
Things to Know:
- Cost: $1000 (after an email coupon) + Approx. $30 for the peer group add-on
- How Long is this Course? 12 weeks
- Apps Utilized: Telegram, Voxer, Facebook, Zoom
- Access to modules is not forever, but only for 2 years after sign-up. A method to mass download all of the module worksheets was made available at the end of the course.
- Class was previously held annually and seems to have changed to an every other year schedule
Who is this class for?
|A glimpse at what the Making Art Work modules were in 2021. The mix of basic & advanced marketing techniques sold me on this class. I needed a refresher, as well as guidance for how to evolve!|
|The INSANELY packed amount of worksheets I had in my class binder by the end!|
What Did I Learn?
- How to build a customer avatar (or "ideal customer" as Emily refers to it)
- Guidance on how to analyze my art and ponder what messages I'm trying to convey (and how this relates to my customer avatar)
- How to build a brand bible
- Best practices for Instagram, with basic overviews given for other platforms
- Best practices for website presentation
- Best practices for timing of promotion leading up to various types of launch events (templates were provided)
- Introduction to wholesale catalogs, licensing, SEO, Facebook/Pinterest ads, and more with links provided for further study and guest experts who offered freebies for MAW students
- Different strategies for pricing work and the pros/cons of each
- Assessing the viability of prospective projects
- How to write an email pitch to collaboraters, companies, etc.
- And much more as hinted by the module topics above
Peer Groups Lacking Organization
This one may be subjective as your group experience may not be exactly the same as mine, depending on who you get grouped with. It cost around $30 extra to be grouped into peer groups by Emily's staff, who made an effort to group us with students who were in my area with all of us being from different art fields so we could help each other by sharing different perspectives. You'll be assigned a peer group leader who is another student of the course.
However, our peer group leader was often unavailable and we did not have a lot of guidance, otherwise. The suggested app for peer groups was Zoom, which is limited to 40 minute meetings unless one of your peer group members has a premium account you can use. The rest of our communication was recommended to take place through Voxer, which is a very inefficient app (more on that in the next topic).
Our group eventually moved to a Discord server we built ourselves where we could organize by topic, have unlimited time for video meetings, etc. I would not sign up for this peer group extra again unless it was better organized without so much effort required on the students' behalf to stay organized and with more efficient suggested tools being pushed to peer group organizers (IE. Provide a Discord server template for students to automatically set up their own).
Too Many Inefficient Apps
SO Many Emails
Lack of Technical Information on Web Hosting
This was a lot of information, so if you have any specific questions, leave a comment and I'll be happy to answer as best I can! I will update this entry with answers as needed.